At first glance, marketing and advertising seem to be different terms to describe the same thing, getting a product or service sold. They both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising will help you streamline your customer acquisition strategy.
Marketing refers to the process of
preparing your product for the marketplace. It involves understanding who your
potential customers are and what they want to get from your product or service.
Colors, logo and other design elements help to align the image of your product
with the interests of your target audience. It is marketing that defines your
brand and attracts the market share you want.
Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product.
Your website. should be more than a brochure. Customers now use the web as the primary resource to find, research, purchase products and services. Internet marketing and Search Engine Optimization have surpassed all other forms of advertising in return on investment for businesses.
Apptechsupport.com builds solid usable websites that are accessible across computing platforms as well as mobile devices. Every site we design is created with search engine optimization in mind therefore; potential customers and clients can find your website.
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